Founded by World Class Medical Sales Leader Michael Cheetham, Tenacity challenges you to step up. We say ‘NO’ to mediocrity! Tenacity’s unique approach to Medical Sales training was born out of a frustration with the old-fashioned, dull, repetitive, generic sales training that Michael and his colleagues were frequently subjected to.

With over 25 years’ experience in the Medical Sales arena Michael knows its highs and lows better than anyone else. Put simply, he gets it and has perfected the formula to deliver year on year success.

Fascinated by the art of selling and passionate about helping others to fulfil their highest potential, our goal is to revolutionise medical sales training.

Our sales training system is exclusively based on medical sales –
this is what we do and this is ALL we do

Why Are We Different?

We are proud to be unique in a variety of ways including:

  • Exclusively Medical
  • Sessions facilitated by World Class Medical Sales Professionals
  • High impact, challenging training delivery
  • Diverse, relevant, exciting modules
  • Based around a ‘Growth Mindset’
  • We positively challenge existing behaviors


We create explosive sales growth by releasing every individual’s fullest potential through inspirational training.


We deliver the most inspirational, dynamic, life-changing medical sales training in the world.


Request a call back

Just submit your details and we’ll be in touch shortly.