WELCOME TO TENACITY
Founded by World Class Medical Sales Leader Michael Cheetham, Tenacity challenges you to step up. We say ‘NO’ to mediocrity! Tenacity’s unique approach to Medical Sales training was born out of a frustration with the old-fashioned, dull, repetitive, generic sales training that Michael and his colleagues were frequently subjected to.
With over 25 years’ experience in the Medical Sales arena Michael knows its highs and lows better than anyone else. Put simply, he gets it and has perfected the formula to deliver year on year success.
Fascinated by the art of selling and passionate about helping others to fulfil their highest potential, our goal is to revolutionise medical sales training.